TOM’s is the company that popularized the “One for One” model in which, for one product sold, one product is donated to a person in need.  Each line of business supports a different cause.  For each pair of shoes sold, a pair of shoes is donated to a child in need.  For eyewear sales, a portion of the profits goes towards saving or restoring an individual’s sight.  Tom’s Roasting Co. supports safe water in developing countries.  Tom’s Bags supports safe births.  Tom’s backpacks supports programs that help to prevent and respond to school bullying.